Richard Bennett
17 years experience of commercialising innovative technology products and leading new-venture companies in Europe, USA and Asia. Richard's marketing expertise guides clients through design, product launch, business development and marketing communications.

Current Projects

PZERO
Developing the market for low-carbon co-generation and distributed power technologies, particularly fuel cells, within the UK and Europe.

Green Riband Challenge
Established as a transportation challenge, to circumnavigate the globe using zero emission transportation, creating a marketing communications channel between fuel cell developers and the general public.

Structured Knowledge
Developing the market for e-mail knowledge management services.

Availability
Richard is available for a diverse range of consulting projects including:

+ Conference Moderation and Conference Speaking
+ Corporate and business development activities including due diligence
+ Business to business marketing projects

Background

Richard began his career at General Electric, pioneering the implementation of technologies that enabled US and Asian manufacturers, retailers, transport companies and customs agencies to implement Quick Response and Just in Time strategies. Success was attributed to bringing together diverse trading organisations and facilitating collaboration through UN/EDIFACT working groups to produce common working standards for electronic messaging.

In 1995 he co founded J2 Inc. In this entrepreneurial environment he managed a portfolio of projects including the design and development of the technology; selection and management of the technology partners; business development and marketing which were instrumental in the successful NASDAQ IPO. The company currently has annual revenues in excess of $100M and a market capitalisation exceeding $500M (NASDAQ:JCOM).

On returning to London in 1999, Richard became a Director of VI PLC. With responsibility for Corporate and Business Development, he was deeply involved in the initial floatation on the AIM market and subsequent upgrade to the LSE. The objective was to achieve high-growth, and he led the purchase and integration of 2 companies and opened the New York office.

Interests
+ Yacht Racing
+ Mountain sports (mountaineering and skiing)